One of my goals for this year when I refocused my branding (which included a fun redesign!) was to retune my packaging so that everything would be cohesive. Â I had a lot of different directions I thought of going, and at times, I was even a bit overwhelmed by the number of possibilities! Â But in the end, I decided to go with something simple, modern, but not TOO modern, and a little bit fun. Â And now that I’ve completely redone my packaging, I have so much fun wrapping everything up and delivering it to clients. Â It sort of feels like I get to play Santa on Christmas morning!
Here it is!
I found fun striped silver tissue paper online at a wrapping supply store, and the same for the glossy white Euro tote shopping bags. Â Stickers are designed with my logo and are printed at Zazzle, and the white photo boxes are from HB Photo Packaging.
Each client’s order is different, so I get to experiment with packaging a little bit each time. Â For this particular order, Brandi had chosen a package that included accordion mini books, so I wrapped them up in the tissue paper and tied it off with some grey and white baker’s twine I found on Etsy.
I also revamped all of my printed materials, including my thank you cards, photo print release that I include whenever someone purchases my digital collection, as well as a couple of other information cards that seniors receive when they book their session and I mail them a welcome packet (I’ll show you that soon!)
I’m in love with how everything turned out!